Francesca Codispoti Photography.

Brand and visual language development for documentary family photographer Francesca Codispoti based in London.

Her brand is underpinned with a colour palette designed to compliment her photo journalistic style by using a minimal palette of ‘newspaper white’ and ‘newsprint black’ with just one colour pop of a deep red/orange (reminiscent of traditional newspaper printing).

Paired with a very elegant & minimal sans serif typeface, this really allows her photographs to stand out.